Hi there. YouTube is launching a new feature that allows creators to see their impressions broken down by new and returning viewers. Having access to these insights could help you adapt your content strategy if you want to see what type of content is attracting which category of viewer. This filtered view is being rolled out in YouTube Studio Analytics in Advanced mode. We're thrilled to delve into this and explore how we can support creators like you with new, sophisticated analyses leveraging this new feature. 

—The Spotter Creator Team

Two Strategies to Increase Views From Related Shorts Links

Last month, we highlighted Related Shorts, a new YouTube feature that enables creators to add links to other videos on their Shorts. The analysis we featured showed how Related Shorts can increase long-form views for new uploads by 10% or more. Now, we’re sharing updates on how the content and timing of the videos make a difference when linking them. 

We looked at a major entertainment channel and found that they achieved a 20% increase in long-form video views by strategically linking their long-form content to their Shorts through the Related Shorts feature. When analyzing their approach, we observed that Shorts with titles and themes that closely aligned with their linked long-form videos attracted the most viewers, resulting in increased engagement with the full-length video. An example of a Short with a similar theme is one that features a snippet of a long-form video and links the long-form version as a related link. 

Takeaway: The more you can relate your short and long-form content, the better. Look for opportunities to align titles and themes of linked Shorts and long-form videos. This synergy can boost engagement and drive increased interest in longer content.

We also examined the channel of a prominent short-form creator who successfully transitioned into long-form content by leveraging the Related Shorts feature to link long-form videos to Shorts. On average, the creator had 100+ Shorts connected to their latest long-form video. 

Interestingly, Shorts posted within three days of the long-form video drove more long-form views than other Shorts. This trend can be attributed to the fact that Shorts typically experience their highest viewership within the first seven days, after which viewership rapidly declines. 

Takeaway: Linking your new long-form videos to the most recent Shorts may be most impactful. This can benefit traffic to long-form content because Shorts typically have their highest views in the first seven days. 

Note that these findings don’t mean that you should post more Shorts. We recommend using the Shorts you do post more strategically by directing viewers to your new, conceptually similar long-form videos. This will help utilize existing or planned Shorts uploads to grow long-form views.

Questions? Feel free to reach out if you’d like to learn more.

• Jesser and his crew, Bucketsquad, bring their talents to NBA League Pass, hosting an NBA x Jesser alternative stream for the Pelicans-Warriors game on April 12th.

• Vidcon Anaheim announces even more Featured Creators who will be joining them this year, including Rebecca Zamolo, Steven He, and Chad Chad.

• Beast Philanthropy partners with two non-profits, GivePower and The Green Project, to remodel a hospital in Nepal.

• Kinigra Deon is featured on YouTube’s International Creator’s List.

• Airrack brings some big drink energy to 7-Eleven’s annual Slurpee Day and also flies on every single US airline in a week to determine which is best.

• MrBeast and T-Series battle for the most-subscribed YouTube channel. After T-Series surpassed PewDiePie back in 2019, it’s likely the account will soon be dethroned by MrBeast’s explosive popularity.

• Dude Perfect sits down with Smylie Kaufman to talk the evolution of golf content at Augusta National.

• Cody Ko will be DJ’ing at Cowboys Dance Hall in Calgary on July 10th as part of the Calgary Stampede event. He also releases a new single, “Nightmare.”

• Night Media buys The Roost Podcast Network from Warner Bros. Discovery.

Jobs

• Ben Azelart is hiring a Channel Manager (Part-time, Remote).

• Paddy Galloway is hiring a YouTube Strategist to join his team (Full-time, Remote).

YouTube

• YouTube tests an optional “most relevant” subscription feed for subscribers.

• YouTube introduces new shopping features that allow creators to curate products from their favorite brands.

“Create with the heart; build with the mind.”

– Criss Jami