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The Tool that Helped Creator Top Fives Boost Views, RPM, & CTR
Creators
February 09, 2024
Hi there - As more creators are utilizing AI in their creative process, it’s important to dig into how effective AI can actually be. Today, we’re taking a look at the results creator Top Fives has had with Spotter’s content creation tools in Spotter Labs. Learn more below about their strategy and impressive results. If you haven’t already, let us know if you’d like a demo to try the tools out for yourself.
—The Spotter Creator Team
Spotter Summit
In early January, we hosted our second annual Spotter Summit with co-hosts Colin & Samir. It was a powerful gathering of YouTube’s top creators, industry experts, and notable guests, such as JJ Abrams. Watch here as Samir shares his experience from the Summit and walks viewers through Spotter’s new creator tool, Spotter Labs.
What’s Spotter Labs?
Spotter Labs provides creators with the capabilities they need to generate high-performing video concepts, titles, and thumbnails while saving time and having more fun in the creative process. Early access partners have used the experimental AI features in Spotter Labs to generate hundreds of video ideas in a single session, refine and improve titles to increase CTR, and storyboard thumbnails in seconds to share with their designers. It’s all personalized to the channel; bring your voice and style to every idea you brainstorm with the help of our AI tools.
Already a Spotter Labs participant? Click here to try out the new updates.
Top Fives Boosts Creative Output and Sees Results with Spotter’s AI Tools
By incorporating Spotter Labs’ content creation tools into their workflow, educational listicle creator Top Fives was able to boost creativity and efficiency, leading to increased views, RPM, and CTR.
Specifically, Top Fives has been using Idea Generator and Title Exploder as ideation partners that “think differently,” helping them brainstorm new ideas and work more efficiently. As their names suggest, these tools help creators come up with video concepts and title ideas that can save significant time and lead to better results. In this newsletter, we analyzed their January 2024 uploads and compared the first 7-day performance for videos using and not using Spotter Labs.
Strategy:
Top Five uses Spotter Labs tools – specifically, Idea Generator, Title Exploder, and TrendSpotter – as an ideation partner. Josh, who manages the channel, goes into TrendSpotter weekly to do research, analyze what his competitors are doing, and then refines the ideas in Idea Generator and Title Exploder. He then presents the ideas to his team to continue development.
Results:
For videos using Spotter AI tools, Top Fives saw the following results compared to videos that did not use Spotter AI tools:
+149% increase in views and +28% rise in RPM during the first 7-day performance
1% higher day 1 average CTR and 2.4% higher day 7 CTR on Labs video compared to non-Labs videos
Translation:
With Spotter Labs, Top Fives was able to develop new ideas, save time, and deliver better video performance.
Interested in testing our AI creative tools like Top Fives did? To learn more about getting early access to Spotter Labs, please fill out the form here.
Questions? Contact the Creator Team if you want to dig deeper.
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“The creative process is a process of surrender, not control.”
– Bruce Lee